Famed for everything from its flair to its fine dining, Zürs lures the titled and top stars to its five-star slopes.
Small and refined, this high altitude angel of all things aristocratic can also add guaranteed snow and a top quality ski school to its appealing package.
There’s just 22 hotels and guest houses in this exclusive enclave, but the personal service and attention to detail you’ll find here puts this place a step ahead of other top ski retreats.
Zürs is also a mecca for powder skiing, and sits in the heart of the Arlberg ski world, where you’ll find some of the best backcountry skiing that Austria has to offer.
You can get a glimpse of the area with a little armchair travelling as the mountain holiday in the Bridget Jones movie was shot in Lech.
It’s easy to see why so many royal families and camera shy celebs come here. Time slows down, traditions are top class, and privacy is respected, plus everything has a stunning mountain backdrop!
Zürs is an easy two-hour transfer from Innsbruck, and your lift pass can give you access to St Anton and Lech as well as your home resort.
Zürs is highly regarded for its understated chic, where fine dining and indulgent hotels are as guaranteed as the snow!
Princess Diana, the King of Jordan, Omar Sharif and Tom Cruise have all stayed here
The resort is part of the Arlberg ski circus with 276kms of piste. There are 34 easy runs, 70 intermediate and 30 difficult. The 1,720m resort has 85 lifts and cable cars. The longest run is the 5km Madloch run. There is also 20kms of cross-country tracks and some snow making facility. You can ski here from late November until May.
Lech & Zürs have six mountain restaurants. You might not find the wealth of night life that you get in other ski hot spots, but the bars and fine quality – and there’s plenty of opportunity to people spot.
Zürs lies in the Lech & Zürs/Arlberg ski region. This includes the villages of St. Anton, St. Christoph, Stuben, Zürs and Lech!
Photography credits: Hans Wiesenhofer